Discover New Opportunities, Blue
Oceans, Lost Gems
At Newport Consulting, we have a strong track
record in helping our clients leverage their best “assets” – uncovering those
gems that shine brightly in a competitive market. Sometimes we uncover gems within the company
and sometimes gems within a market that have little or no competition.
Our goal is to deliver you short term results
that capture expanded market opportunities and increased revenues. Often client operating costs can be reduced
through our work of improved processes and goal setting. Our strategy sets new
direction – a shift – if needed and recommendations for implementing these
strategies.
Operational programs in areas such as sales, marketing, channel
management, and delivery allow the momentum to continue from strategy to
value-based results. We stay on the
journey with you when needed, sharing in the risk and reward of growing new
market opportunities.
Blue Ocean Strategy Program
One of our most requested and best-leveraged engagements involves
identifying and implementing new ”Blue Ocean Opportunities”, whether through
new markets, or by enhancing existing products or services, or through
identifying new sales or partner channels. We roll up our sleeves and work with
you – not “to you” – to identify how best to achieve value and results.
Although we collectively have decades of experience working with Fortune 500
companies, often we are asked to conduct this Blue Ocean Strategy work for high
growth, Inc. 5000 and mezzanine-financed, companies who need to make quick
market gains during a relatively short window of opportunity in a fast moving
market. From identifying the opportunity to implementing the marketing or sales
channel programs, we can work in each phase to help you gain new market ground.
Employee Handbook and Policies
Creation
Our high growth clients often come from outside of the US market
or originate from sole proprietorships or family-owned concerns, and as such
are often unfamiliar with best practices in performance management, human
resources, recruiting and hiring. We
work with our domestic and foreign-based clients to create or modernize
employee handbooks, employment forms, benefits packages, and performance management
processes so that the company can operate under the rigor of modern employment
law, practices, and customs.
Marketing Communications On-line
Presence
The B2B market decision maker spends a lot of time on-line
researching the industry and different solutions as part of the purchasing
cycle. Much awareness and consideration
can be built through on-line communications.
We have the experience and expertise to help you position your B2B
marketing offers to others, whether it’s through technology and marketing
articles, thought leadership, points-of-view, product presentation materials
and white papers. We don’t claim to be
social media technologists – instead we provide you with the wisdom of what to
say, where to say it, and how to position your story so you can take advantage
of the various and easily accessible media channels in your marketplace. We develop integrated growth strategies that
often also take advantage of our Digital Content Strategy service offering.
Leveraging and Streamlining Repeatable
Services
Fast growth companies often seize many opportunities first and
reflect only afterwards. Customer-driven
opportunities can make a company – but often too many dissimilar opportunities
can break a company. We bring expertise
to create order during times of growth.
We do this by identifying a company’s core “assets” – those offerings
that can be best leveraged and repeated.
We set up for each company the right small team of experts that have
expertise in marketing know-how, product management discipline, pricing and
service models, technology and process-improvement. This team can lead and also work side-by-side
with you to “productize” your offerings, identify your best and most profitable
service or product components, structure clear boundaries between service and
products, and identify the highest cost reduction areas. Using a team that augments and complements
your cross-functional groups during company growth can help to take the
pressure off of immediate needs while making sure you are moving forward on
your company’s critical marketing and product plans.
Market Growth through Technology
Partners
We admit it – we like being
a corporate matchmaker! It’s very
satisfying to create synergy between two companies … and our track record in
creating these opportunities for our clients propels us to want to do
more. Once we have been brought into an
understanding of our client’s strategic goals, we can combine the right team
for the partner project which may include marketing strategists, research
analysts, technologists, with those with the appropriate industry relations and contacts. Doors often open easier and opportunities
develop faster through the use of a “third party” advocate/matchmaker, versus our clients trying to ask for a
dance. Technology partnerships often
complement our work in Blue Ocean Strategy planning and implementation.
Market Entry and Expansion
Whether you are a new or existing business, creating a new market
or venturing into a new industry segment requires the proper care to protect
not only your assets but also your brand.
We help companies assess various start-up, expansion and acquisition
options through review of corporate and trademark documents and development of
initial operating guidelines. These guidelines
can include contract business insurance, marketing plans, sales toolkits, and
internal communications approaches. With
our legal partners we can also secure appropriate trademarks, patents and other
intellectual assets needed regardless of where your company operates in the
world.
Venture Capital Preparation
Whether you are late stage funding or seeking mezannine or early
funding rounds, we can “tell your story” in a way favorable to banking
institutions and venture capital firms.
We also maintain several relationships in the banking and VC space which
can support your growth objectives.
